Introducing Our New Logo Suite

21 Apr Introducing Our New Logo Suite

The mission of the Lincoln Park Conservancy is to preserve and enhance the inspiring beauty of Chicago’s largest and most visited park for current and future generations. We believe that beauty matters, and that all visitors to Lincoln Park have an unfolding story to tell, with the park as the backdrop. As the Conservancy approaches its 40^th anniversary as the nonprofit champion of Lincoln Park, we’re pleased to launch a new suite of logos that reflect our new mission and vision.

In 2021-2022, the Conservancy engaged in strategic planning to chart our work for the next five years. Through this plan we intend to recommit ourselves to our current and past projects, while expanding our focus to serve all parts of Lincoln Park’s 1,200+ acres and the many communities that utilize and shape the park, from Osterman Beach to Ohio Street Beach. In addition to updating our mission and vision statements, the organization developed three major goals, themed around the concepts Play, Care, and Grow:

Play: Maintain Lincoln Park at its highest level, keeping it a beautiful and natural place for Chicagoans and their families to recreate.

Care: Identify, fund, and manage capital projects to improve the park-experience of all visitors.

Grow: Expand our reach to serve all parts of Chicago’s largest park.

These broad goals are not simply the outcome of internal discussion but reflect dialogue with and feedback from key stakeholders including Conservancy volunteers, staff, and Board; current and prospective Lincoln Park partner organizations; elected officials; the Chicago Park District; and the general public (through a park user survey and social media campaign). We are excited to channel our energy into our next forty years of working to better all parts of the park where our fondest memories reside, and our new stories are made.

The Conservancy’s new logo suite represents a visual manifestation of our new mission and vision.  In total five complementary logos were created to reflect various iconic locations in the park where the Conservancy has traditionally worked, along with symbols of nature.  The primary logo features grass and water to reflect park itself and its connection to the lakefront. The rippling water also represents the recently restored North Pond.  Each complementary logo includes common ‘Lincoln Park Conservancy’ text and green leaves at its base. These leaves not only symbolize the lushness of the park but also represent the pages of a book, unfolding park visitors’ stories over time.

The new Lincoln Park Conservancy logos officially launched on Earth Day 2023 (Saturday, April 22). If you’d like to support the Conservancy and help spread the word of our work to preserve and enhance the park, visit our pop-up shop in the foyer of the Lincoln Park Conservatory to pick up a branded t-shirt and hat. An online store will launch this summer with additional branded items, so stay tuned to social media and our newsletter for updates.

We look forward to your partnership in this next chapter of Lincoln Park and the Conservancy’s unfolding story. Your continued support helps us power the park through fundraising, volunteerism, and improvement projects. Here’s to the next 40 years, working together on behalf of the park that gives us all so much!